{"id":939,"date":"2025-06-25T12:07:50","date_gmt":"2025-06-25T12:07:50","guid":{"rendered":"https:\/\/friendsofglass.com\/uk\/?p=939"},"modified":"2025-06-25T12:18:37","modified_gmt":"2025-06-25T12:18:37","slug":"life-supplies-the-worlds-first-zero-waste-toothpaste","status":"publish","type":"post","link":"https:\/\/friendsofglass.com\/uk\/stories\/life-supplies-the-worlds-first-zero-waste-toothpaste\/","title":{"rendered":"Life Supplies &#8211; the world\u2019s first zero-waste toothpaste"},"content":{"rendered":"\r\n<div  class=\"custom-rich-text-block transparent\">\r\n    <div class=\"custom-rich-text spacing-top-2 spacing-bottom-2 global-container\">\r\n        <p data-start=\"169\" data-end=\"305\"><strong>Most toothpaste tubes end up in landfill. They\u2019re typically made from a mix of plastic and foil, which can\u2019t be easily recycled at home. Life Supplies set out to change that. Their toothpaste comes in a refillable glass jar, designed to be used again and again \u2013 cutting out single-use packaging and helping reduce waste at home.<\/strong><\/p>\n<p data-start=\"505\" data-end=\"787\">It\u2019s more than just a swap in materials. This is the <strong data-start=\"558\" data-end=\"597\">world\u2019s first zero-waste toothpaste<\/strong> \u2013 combining a clean, effective formula with packaging that stays in circulation. The glass jar protects the product inside, doesn\u2019t leach chemicals, and can be recycled endlessly if needed.<\/p>\n<p data-start=\"505\" data-end=\"787\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-940\" src=\"https:\/\/friendsofglass.com\/uk\/wp-content\/uploads\/sites\/4\/2025\/06\/StarterSetImage1_800x-300x300.webp\" alt=\"\" width=\"300\" height=\"300\" srcset=\"https:\/\/friendsofglass.com\/uk\/wp-content\/uploads\/sites\/4\/2025\/06\/StarterSetImage1_800x-300x300.webp 300w, https:\/\/friendsofglass.com\/uk\/wp-content\/uploads\/sites\/4\/2025\/06\/StarterSetImage1_800x-150x150.webp 150w, https:\/\/friendsofglass.com\/uk\/wp-content\/uploads\/sites\/4\/2025\/06\/StarterSetImage1_800x-768x768.webp 768w, https:\/\/friendsofglass.com\/uk\/wp-content\/uploads\/sites\/4\/2025\/06\/StarterSetImage1_800x.webp 800w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/p>\n<p data-start=\"789\" data-end=\"900\">Once the jar is empty, you can simply refill it with a concentrated toothpaste refill designed to fit perfectly. This approach drastically reduces the amount of packaging you need to buy and throw away, and because the refills are smaller and lighter, they also help cut down on transport emissions \u2013 making the whole process more sustainable from start to finish.<\/p>\n<p data-start=\"789\" data-end=\"900\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-941\" src=\"https:\/\/friendsofglass.com\/uk\/wp-content\/uploads\/sites\/4\/2025\/06\/StarterSetImage3_800x-300x300.webp\" alt=\"\" width=\"300\" height=\"300\" srcset=\"https:\/\/friendsofglass.com\/uk\/wp-content\/uploads\/sites\/4\/2025\/06\/StarterSetImage3_800x-300x300.webp 300w, https:\/\/friendsofglass.com\/uk\/wp-content\/uploads\/sites\/4\/2025\/06\/StarterSetImage3_800x-150x150.webp 150w, https:\/\/friendsofglass.com\/uk\/wp-content\/uploads\/sites\/4\/2025\/06\/StarterSetImage3_800x-768x768.webp 768w, https:\/\/friendsofglass.com\/uk\/wp-content\/uploads\/sites\/4\/2025\/06\/StarterSetImage3_800x.webp 800w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/p>\n<p data-start=\"902\" data-end=\"927\"><strong data-start=\"902\" data-end=\"927\">Why glass makes sense<\/strong><\/p>\n<p data-start=\"929\" data-end=\"1185\">Glass is one of the only packaging materials that can be reused or recycled without loss of quality. It keeps products fresh, is free from microplastics, and fits naturally into refill systems \u2013 making it the obvious choice for a product you use every day.<\/p>\n<p data-start=\"1187\" data-end=\"1310\">For Life Supplies, toothpaste is just the start \u2013 but it\u2019s proof that small changes in packaging can make a big difference.<\/p>\n<p>&#8212;<\/p>\n<p><em>The\u00a0Glass Champions campaign shines a spotlight on the brands, retailers, and independent groups that choose glass as their primary packaging. Discover other brands setting container standards\u00a0high in food, drink, cosmetics, and beyond. <a href=\"https:\/\/friendsofglass.com\/uk\/take-action\/campaigns\/glass-champions\/\">Read more.<\/a><\/em><\/p>\n\r\n            <\/div>\r\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Reducing waste from those everyday essentials&#8230;<\/p>\n","protected":false},"author":19,"featured_media":942,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":true,"inline_featured_image":false,"footnotes":""},"categories":[11,10,1],"tags":[],"class_list":["post-939","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-environment","category-taste","category-uncategorized"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Life Supplies - the world\u2019s first zero-waste toothpaste - Friends of Glass UK<\/title>\n<meta name=\"description\" content=\"Reducing waste from those everyday essentials...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/friendsofglass.com\/uk\/stories\/life-supplies-the-worlds-first-zero-waste-toothpaste\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Life Supplies - the world\u2019s first zero-waste toothpaste - Friends of Glass UK\" \/>\n<meta property=\"og:description\" content=\"Reducing waste from those everyday essentials...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/friendsofglass.com\/uk\/stories\/life-supplies-the-worlds-first-zero-waste-toothpaste\/\" \/>\n<meta property=\"og:site_name\" content=\"Friends of Glass UK\" \/>\n<meta property=\"article:published_time\" content=\"2025-06-25T12:07:50+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-25T12:18:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/friendsofglass.com\/uk\/wp-content\/uploads\/sites\/4\/2025\/06\/home-gallery-mobile_3.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"720\" \/>\n\t<meta property=\"og:image:height\" content=\"615\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"foguk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"foguk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/friendsofglass.com\/uk\/stories\/life-supplies-the-worlds-first-zero-waste-toothpaste\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/friendsofglass.com\/uk\/stories\/life-supplies-the-worlds-first-zero-waste-toothpaste\/\"},\"author\":{\"name\":\"foguk\",\"@id\":\"https:\/\/friendsofglass.com\/uk\/#\/schema\/person\/1ea16194f30982499b20b5068d1c9a0d\"},\"headline\":\"Life Supplies &#8211; 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